Sunday 29 March 2009

This weeks progress


So after my mentor told me that my previous answers were too general, I had to knuckle down and really get clear on who I need to become to play a bigger game and play it to high a level. Here is my answer for this week on who I need to become:
The difference between running a small time business like a coffee shop and Starbucks is Vision and conviction. If we take the Starbuck Model, it is the product itself that the owner never forgets about. He is always looking to grow and add more. He has effective and clever brand control and trains his staff to be experts in coffee making, the different types of coffee and the different ways to make coffee. His market knowledge of the people that drink his coffee is second to none, and he is always looking to refine his knowledge of his market while never forgetting about the quality of the product. Because of that’s what people buy at the end of the day. Its about the coffee.

That’s a good model to follow, always looking to produce a great product, while knowing my market and have a strong brand to back it up, with strong brand recognition, while never forgetting the most important part, which is the product. In my case it is to deliver ground breaking coaching, great CD’s and DVD’s and ground breaking seminars! Know what my market wants and serve them. While always staying true to my values, success, accessibly, authenticity and growth( spiritually, financially and businesswise)


To your success,

Elliot

Sunday 22 March 2009

My progress - who is Elliot really?


The last few weeks have been very challenging and very rewarding. I have started my coaching and mentoring with Wolfgang, and he is pushing the buttons, and these ones need to be pushed. I thought I would share some of my work with you and as always put it out there...

On my relationship with money:


1. I want to break this cycle of every few weeks going through this wave of
emotions and worry to do with money, figuring out how I am going to make it
work? I know I will however the emotional roller coasters are tiring me out and
I am tired of being here.
2. I want to know what it means to be truly successful and bank accounts don’t
lie and I feel that a part of me will only accept success when I have the
freedom that money help achieve.
3. When I am free from this situation I will feel that I will have a lot more
credibility when I do my talks, right now I don’t discuss these matters because
it wouldn’t be authentic, I want to be able to discuss those matters as someone
that has and is doing it.
4. Money goes to where it is welcome and I am more than ready to welcome it and
have it stick around
5. I would like my hard work to pay off and wont stop working hard for success
however I want to know that my hard work is leading somewhere and not every
time I do something towards growing my business, something bigger externally
comes and takes a bigger bite from me and it takes me back to point 1.

On ways to make money:

The top ways to make money:

• Have a product or service that people want, that’s what people buy into. The product has to have a high perceived value hence charging a high price can work for you.
• The product or service has to evolve or stay ahead of the times, otherwise you get left behind.
• It has to be visible and credible (or appear to be credible)
• Low production with high profit margins
• Know what your competitors are offering/doing and go one better/ find a format to market that is quick and time effective.


• Find out the methods that work and master them, getting the basics right, champion a successful person.
• Have a clear mission and your vision, know what you stand for and where you want to be.
• Have set goals, with different plans to get there, there is no wrong or right and no right way, learn what worked and what didn’t to move on to the next plan
• Effective use of resources
• Work smart not busy

What person to I need to become to be truly successful:

The person I need to become and am becoming is a leader to highest level, someone who sees through time and lives in the action, someone who always finds a way to learn the lesson and move forward. People around me see as a person to be relied on because of my actions not speech, because I am leading through action which is creating results, even if I am ahead by two steps. I am becoming a person that people want to hear what I have to say and who always works on action coming from a place of truth and keeps ego out( a challenge)when I use truth, I mean true to myself, my values and to my cause's, I mean truth in highest sense, which is telling people when they have to hear the truth, without worrying about offending them because it is coming from a place of truth, on the same token having the ability to think big,bigger and then even bigger, asking myself am I playing big enough? What would one of my champions do? I am committed to celebrate success with myself as well as others. I want to commit myself to always learning more and always pushing my comfort zone, with a balance of relaxing as well, a true leader also knows when to take time out. That's the person I am becoming and need to carry on becoming.

I hope you take something from this...

If you havent already voted for me, please do, see info:
http://www.britainsnexttopcoach.tv/contestants/elliot-kay

Thanks Elliot

Tuesday 3 March 2009

"Why I am practically giving away a coaching session on my top five mistakes that entrepreneurs make?

I've got a MASSIVE opportunity for you.
I know you hear stuff like that all the time, but I'm serious...
There are currently not enough leaders around and I want to change that in order to help change your situation and generate wealth globally. Lots of people have asked me to do this and I am caving, that's right caving in, to the demand that I've got to offer a one off session Tele-seminar for coaching...

As you may know, the situation right now appears to be gloomy, not if I have anything to with it, now, more than ever it is time to take action yourself and get yourself out there. It is a myth that there is lack of resources... so right now we're at bursting point! And I am excited about it...

Consequently, we need more leaders, you, not just to cope with the huge demand for change, but also to ensure we maintain the high standards, set ourselves apart and ahead.

And in order to take the quality of coaching we offer to the next level, I'm also adding live Tele-seminars to Elliot Kay Life Coaching business...

If you've been wanting or struggling to get your business off the ground... this could be the opportunity you've been waiting for! What would it be worth to you to learn the mistakes early?

Have you ever wished that someone could sit down with you, in person, and physically help you start a business or help you discover where you have gone wrong?

Wouldn't it be EASY to get started if you had a mentor who had who could tell you everything you need to know, step-by-step?

Even though I am not there in person, I can still be there next to you virtually. I'm talking about helping you finally defeat the fear, lack of knowledge, and procrastination, as well as giving you what you need to kick-start your business by inviting you to join...

Elliot on a Tele-seminar call on the 10 of March. So that's the 10 of March, even if it's late for you stay up wake or put the time aside. It will last for around 1 hour, surely you have an hour to get you on the way?

Put the date in your dairy:
Elliot on a Tele-seminar call on the 10 of March:
18:30 GMT Dublin/London
22:30 INDIA
12:30 Miami
10:30 LA
20:30 In some parts of the middle east
Please visit http://www.worldtimezone.com for your local time

And all this for $50, that's it, that is more than a %50 discount to what I charge on a one to one. Put that date aside payment will be taken via pay pal.

Once you have signed for up the call. I will email you the access details. To book your place now click on http://elliotkay.com/seminar.html