Good Branding makes good sales

Well,

Despite being hit by a chest infection I managed to make to a business boot camp in the area of Heathrow, London, England. The truth be known I didn’t know I had a chest infection at the time.

It was an amazingly intense two days, full of amazing speakers all adding value in different ways and most of them will be interviewed by me on my radio show Inspire A Nation on www.playvybz.com. So keep listening out.

The one I want to share was a talk delivered by Topher Morrison. Topher focussed on Branding. As most you know I focus on getting clients mind set in tune, in order to move forward.

One of the best ways you can condition yourself to be recognised instantly in what ever business you are in is through effective branding. Branding can be described as, knowing that you know them without having met them. Just look at Madonna, who continually re-invents herself, she re-brands herself brilliantly every time, David Bowie, The Beckhams.

Great branding works brilliantly because it switches the wrong people off and attracts the right ones. If you are nicey nicey with your branding and wanting to appeal to everyone, stop! Branding isn’t meant to appeal to everyone. It is purposely designed to attract the right people.

Would you rather have a following of 1000 top quality customers who know who you are and soon as you have a product spend their money with you? Or would you rather have 5000 people that know of our branding and less than 1% spend their money with you? It isn’t rocket science.

That’s doesn’t mean you can’t be authentic. On contrary more the authentic the more you attract the right people.

So how easy is it? Well, you are going to have re-brand several times before you get it right but stay away from Mug Shoots on your brochures. In fact here are a few tips on how to create a good brochure for effective branding:
•Pick a focused attribute – What is the single benefit/feature or value

•Make it personal – Personality sells, I will say it again personality sells! Drop the statistics, people love reading success stories! When it is appropriate add in pets or children, always melts the heart.

•Write it in third person – writing in the 1st person can come across as egotistic and no one likes an ego…do they? Avoid bullets point(ironic that isn’t it)

•It should be no more than 300-500 words

•And this is the most important…Invest in a knock out cover!!! Have no logos or anything on the front and once again no mug shots! The front image should generate an interest to pick it up and open it, so don’t hold back.


That’s it for this week, if you want to ask me anything or want to talk about having a session drop me an email:elliot@elliotcoach.me.uk

Get ready to be inspired,

Elliot